NACUMS STRATEGIC PLAN

This plan provides a blueprint for the Officers and the Board in charting the direction of NACUMS.

All actions, policies and resource allocations made by the Officers and the Board will be guided by this plan. All new initiatives must be assessed by the Board in terms of their ability to support this plan. If specific components of the plan lag or fail, they must be fixed or replaced in a way that allows the plan to continue. However, this plan is also dynamic. It is based on conditions that exist now. As those conditions change, it is incumbent on the Board to make adjustments to keep NACUMS on the path to achieve its overall strategic goal.

Overall Strategic Goal: The goal of the strategic plan is to firmly maintain NACUMS as a prominent, highly representative and financially sound association in the mail industry.

Strategic Objectives: The plan contains eight strategic areas. Within each strategic area are the key objectives - tasks or projects - that are required for success in that area, and action that will be taken by the Board to further develop or carry out those objectives.

NACUMS Strategic Plan

1. ENSURE THAT NACUMS KNOWS AND UNDERSTANDS THE TOP CONCERNS OF C&U MAIL SERVICES

To carry out its mission effectively, NACUMS must have ways to ensure that it is focusing on the issues that have the greatest impact on C&U mail services.
 

2. EXPAND NACUMS’ INFLUENCE WITH THE POSTAL SERVICE

The Postal Service is our major supplier, yet they continue to misunderstand the higher education market. NACUMS must increase its influence with the USPS in order to get better service for its members, to increase awareness of unique problems associated with C&Us, and place NACUMS in a position to further the development of policy favorable to our segment of the industry.
 

3. FORM STRATEGIC ALLIANCES

The concerns of NACUMS and its members are often shared by other organizations. Allying with these organizations enables all concerned to increase their influence. In addition, many potential allies have greater experience and resources, from which NACUMS can benefit.

4. EXPAND MEMBERSHIP

The more members we have, the more representative we are of C&Us, which increases our awareness of membership needs, as well as enhances our influence.
 

5. STRENGTHEN NACUMS’ FINANCIAL RESOURCES

NACUMS must have significant resources in order to achieve its goals.
 

6. REVIEW NACUMS’ BY-LAWS

NACUMS by-laws should allow the organization to achieve its goals in the best possible manner.
 

7. STRENGTHEN COMMUNICATION AND INTERNAL ORGANIZATION

Communication and internal organization are the principle means by which NACUMS vision, strategic plan, etc., will be carried out. These areas must be organized to ensure resources are properly identified and utilized.
 

8. INCREASE NACUMS’ INFLUENCE WITH OUR VENDOR SEGMENT

Vendors provide critical products and service to C&U mail centers, yet they do not understand the higher education market. NACUMS must increase its influence with vendors in order to get better service, and to encourage vendors to develop product and services better suited to the specific needs of our segment of the industry.